Q3 Wholesale Planning: What Your Customers Are Buying This Summer

Q3 — July, August, September — is our highest-volume wholesale window of the year. Summer traffic brings coastal gift shop buyers to their peak, the back-to-school transition opens a new Home & Desk category opportunity, and September’s early fall signals prime botanical reorder territory.

Here is what is moving, and how to position it.

Top Summer SKUs

Coastal Gypsum — X420, X460, X480: The coastal pottery line is our strongest wholesale category June through August. The Sea Turtle Tray (X420) remains the single-unit best seller. The Conch Shell Bowl (X460) has become the preferred pairing piece for jewelry departments and spa boutiques. The Mini Clam Shell Planter (X480) is the impulse purchase that nearly always gets added to an order that starts with X420 or X460.

Reed Diffuser Sticks — Wetlands, Great Plains: Wetlands (D408) is our summer-leading reed diffuser bundle — its still, water-adjacent aesthetic connects with coastal and spa buyers who want nature without tropical sweetness. Great Plains (D404) is the most versatile seller across buyer types: warm-toned enough for farmhouse stores, neutral enough for lifestyle boutiques.

Display Recommendations

For coastal gift shops: Build a tiered coastal vignette — X420 as anchor, X480 with a small succulent for height variation, Wetlands (D408) in a clear glass cylinder, and Mango & Coconut Milk (R520) fragrance oil in a small diffuser vessel. This display tells a complete sensory story.

For spa and wellness boutiques: Lead with the shell bowl forms (X460, X470) paired with Wetlands (D408) and Egyptian Amber (R526). The fragrance completes the product experience at point of sale.

Contact support@sunsumintention.com for Q3 dating and volume pricing.