Before you can invest in your brand to improve the visibility of your business, you need to start investing in yourself. Familiarize yourself with the landscape of your industry, high-performing brands, and your current position. Determine what stops your brand from becoming more visible. Expose branding myths in your business and unapologetically develop a compelling brand story...if it were only that easy. The truth is many of us DIYers don't have a marketing and business background and are building businesses with limited resources. When I started to develop the brand, Sunsum Intention Candles, my biggest hurdle was my inner critic. Participate in a discussion on common brand myths, silencing your inner critic, and framing your brand with your aesthetic vision.