It's "Official" Juneteenth Is Now A Federal Holiday! Celebrate by Shopping with Us!

The US will now officially recognize Juneteenth. President Joe Biden signed a bill passed by the Senate and House, June 15th and 16th respectively - with no opposing vote in the Senate and only minor Republican dissent in the House.

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States.

From its Galveston, Texas origin in 1865, the observance of June 19th as the African American Emancipation Day has spread across the United States and beyond.

Today Juneteenth commemorates African American freedom and emphasizes education and achievement. It is a day, a week, and in some areas a month marked with celebrations, guest speakers, picnics and family gatherings. It is a time for reflection and rejoicing. It is a time for assessment, self-improvement and for planning the future. Its growing popularity signifies a level of maturity and dignity in America long over due. In cities across the country, people of all races, nationalities and religions are joining hands to truthfully acknowledge a period in our history that shaped and continues to influence our society today. Sensitized to the conditions and experiences of others, only then can we make significant and lasting improvements in our society.

Join the discussion with us and other Black Women Owned Brands featured on the W Marketplace as we look to forward and push past barriers to success, in honor of our Ancestors.

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