Mid-Year Wholesale Reorder Guide: Best Sellers and New Gypsum Pottery Line

June is the right time for wholesale buyers to assess H1 performance and make Q3 decisions. By now you have visibility into which Sunsum® SKUs moved, which are still sitting, and which customer conversations keep coming up in your store around specific products or aesthetics.

This guide gives you the data and guidance you need for a smart mid-year reorder.

H1 Best Sellers by Category

Fragrance Oils (Top SKUs):

R505 No. 5 Beauty — consistently our top retail performer. Rose, sandalwood, papaya. Gift-friendly price point, gift-friendly story.
R502 No. 2 Foundation — the utility player. Reorders consistently because customers use it as a layering base with everything else.
R526 Egyptian Amber — the introductory SKU. Widely appealing, accessible character, excellent repeat purchase rate.

Gypsum Pottery (Top SKUs):

X420 Sea Turtle Tray — our highest-volume pottery SKU. The coastal gift for markets with any proximity to water or coastal lifestyle positioning.
X450 Scalloped Oval Tray — the most universal pottery SKU. No aesthetic dependence, works in any store with a home gift section.
X460 Conch Shell Bowl — the vessel that moves fastest with the jewelry and vanity gift buyer.

New Gypsum Line for Q3

The X400 Starfish Tray (4 inches) is our newest small-format addition — a lower price-point entry for the coastal gypsum buyer, and an excellent impulse item near the register. Stock alongside the larger X420 for a tiered coastal display.

Reorder Notes

Standard Q3 lead time is 10–14 business days from order confirmation for reorders. New accounts: 2–3 weeks depending on assortment.
Contact support@sunsumintention.com for Q3 dating programs and volume pricing.