Spring Wholesale Ordering Guide: What Boutiques Should Stock for Q2

Spring is the second-strongest sales season for home fragrance and botanical goods — second only to the holiday quarter. Buyers who are looking to refresh their homes, reset their rituals, and update their decor become active buyers of handmade botanical and fragrance products from March through May.

Here is what your boutique should have on the floor before April 1st.

Reed Diffuser Sticks for Spring

Reed diffuser sticks are our highest-velocity spring SKU category. They are visually distinctive, easy to merchandise, and priced accessibly for impulse and gift purchase. These are the Q2 performers:

Country Garden (D410) — Chrysanthemum and chamomile dried flowers in a 9-inch bundle. This is our most spring-specific botanical stick and our top seller with cottagecore, farmhouse, and French country aesthetic buyers. Order first and order deep — it sells through faster than any other stick in spring.

Great Plains (D404) — Wheat, pampas, and chamomile. A prairie-inspired bundle that sells across a wide range of aesthetics — farmhouse, Southwestern, boho, and minimalist alike. One of our most versatile spring SKUs.

Farmers Market (D406) — Our most eclectic spring bundle: mixed dried botanicals styled to evoke a weekend market in full bloom. Excellent for gift adjacency merchandising — place near candles, pottery, or fragrance oils.

Spring Fragrance Oils for Retail

For fragrance oil retail placement, lead with the Spring Awakening Collection and the Refreshing Fragrances grouping. Top performers for Q2:

Lemon Verbena (R542) — Our top-selling citrus fragrance. Bright, clean, universally appealing. Sells on smell alone when displayed at the register or near the door.

Earthy Goods (R532) — The transition scent from winter to spring. Performs particularly well for buyers who purchase grounding and botanical fragrances year-round.

Peppermint & Eucalyptus (R538) — Spring cleaning and respiratory freshness. Sells well in wellness retail, spa retail, and any boutique with a clean-living buyer base.

Merchandising Guidance

For spring: group the reed diffuser sticks by aesthetic — cottagecore, coastal, and prairie groupings work better than product-category groupings. Your customers shop by lifestyle, not by SKU. Place fragrance oils where customers can smell them. A 4oz bottle of Lemon Verbena near the front door is one of our most reliable display-to-conversion setups.

Reach out to our wholesale team to place your spring order or to request a lookbook for Q2 merchandising. Contact us at support@sunsumintention.com.